Let's talk about DATA INTELLIGENCE !
But first we need to get back to the basics. First in a very conventional way (reporting) and later in a more dynamic one, the Business Intelligence (or BI) is a science that we are practicing since 2001. BI can be used by companies to support a wide range of business decisions ranging from operational to strategic. Basic operating decisions include product positioning or pricing. Strategic business decisions involve priorities, goals and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a complete picture which, in effect, creates an “intelligence” that cannot be derived from any singular set of data.
Solution to think the BI differently
During all these years we have seen a paradigm shift that has forced us to reconsider our way of understanding our profession and our certainties. Thus the 21st century is seeing the increasing power of data which is becoming a strategic asset for Companies. This asset, first considered as a consequence of operational activities, is growing as the calculation cycles is progressing, as the memories is growing, as the algorithms are more and more efficient.
Many examples demonstrate the usefulness of a holistic analysis of the data : some American cities have seen their crime rates go down, internet actors such as Google, Facebook, LinkedIn, Twitter (and so many others) have placed the data at the center of their core business, credit card issuers are among the biggest “manipulators” of data, the weather or the atom deliver their secrets only through mathematics, some industries have understood that lean management and data are closely related, without mentioning governments (and other more or less secret organisations) that have long understood the disproportionate power of data. This approach extends to all the layers of society and the connected objects are now ready to shake a world already very digital.
The problem, of course, is that everyone can now access the data, especially the ones left unconsciously by somehow naïve users. Which also means that your competitor can now overtake you simply because he has better understand how to “talk” to the customers you were trying to target.
Don’t doubt it ! Data is now a key asset and to master it, any needs to think the BI differently :
more dynamic : thanks to our ETL solutions, we work in (near) real time. We collect all kinds of heterogeneous data (budgetary, financial, operational, structured or not) from various sources (such as ERP, CMS, multiple management solutions, trading solutions, the internet, social networks, and now the objects…), we reconcile them in an efficient and relevant way, then we put them quickly at the disposal of our clients.
more relevant : our expertise focuses on the value chain of our clients. Thanks to all the projects that we have carried so far out on their behalf, we have acquired by their side the knowledge of their business, which allows us to offer them dashboards that improve the profitability of their value chain.
more open, more scalable : the world evolves and the data also. If in the 20th century the data were still quite rare, now it is quite different : the information systems are multiplying, the data formats follow, the sharing is not always as easy as we want to believe, security causes problems and the arrival of the cloud and other connected objects will not simplify the picture. Our solutions are designed to embrace your business and to allow you to harness the value hidden in your data.
more innovative : the sooner you have the information, the sooner you can act. And the more relevant that information is, the more you can do the right thing at the right time. At CALYPS, we believe that the data must lead to tangible actions: that’s why our solutions must identify the factors influencing the performance of our clients, it must analyse the causes, it must anticipate and propose the most suitable paths, it must measure the effects of the taken actions and learn from mistakes.
The world is changing, the data has become inevitable and not taking it into account can lead to fatal ending. In the 21st century, data intelligence is a science that will have to be relied on. CALYPS is the expert you need to get data intelligence solutions that will allow to think and lead with data !